Client Overview
Our client, a Canadian mattress brand, is dedicated to delivering high-quality bedding products with a unique brand identity centered around specific Pantone colors. Recently, they discovered that the packaging color was inconsistent, impacting brand recognition.
Challenges
Maintaining a consistent packaging color was essential for our client to ensure brand recognition and customer trust. Key challenges included:
Brand Consistency: Variations in packaging color risked diluting brand identity.
Customer Trust: Inconsistencies could lead to confusion and reduced trust among customers.
Production Calibration: Achieving uniformity required recalibrating equipment and refining processes.
Goals
Our primary goal was to align packaging color with the approved Pantone shade. To achieve this, we:
Conducted an Initial Assessment and Color Analysis of the production process.
Implemented a Pantone Color Matching Process and conducted test runs.
Established Ongoing Quality Control procedures to ensure future consistency.
How Did It Play Out?
Our team executed a meticulous process to ensure the packaging ink matched the client’s approved Pantone color precisely. This approach encompassed the following steps:
Timeline: The entire color control process, from the initial assessment to full implementation, was completed in just 2 days, minimizing any disruption to the client’s production schedule.
Ink Formulation Review and Adjustment: We worked closely with the ink suppliers to adjust the ink formulations, refining mix ratios and verifying raw material consistency. Each adjustment was followed by a test run to confirm a perfect match with the approved Pantone color.
Real-Time Color Monitoring: Our team installed continuous color monitoring tools on the production line, allowing immediate detection of any deviations from the approved Pantone color during printing. This proactive approach ensured quick corrective action, maintaining color consistency throughout.
Automated Quality Checks: Automated spectrophotometer checks were employed at critical points, ensuring the packaging ink consistently matched the client’s color standards. This prevented flawed packaging from advancing through the process.
Supplier Collaboration and Training: To ensure sustainable color quality, we coordinated with the client’s ink suppliers, stressing the importance of Pantone accuracy. We also trained the client’s production team on standardized procedures for ink preparation and quality checks.
Perfect Pantone Match: Achieved color consistency across all packaging, restoring brand integrity.
Enhanced Brand Recognition: Maintained visual appeal and strengthened customer trust through consistent packaging.
Improved Quality Control: Implemented lasting quality control measures that minimized future risks of color variation.
Through our detailed color matching process, we resolved immediate issues and established a foundation for long-term packaging consistency, safeguarding the client’s brand identity and enhancing market presence.
